How Can My Business Use Technology to Improve Communication?
Communication is so much more than just face-to-face conversations, telephone calls,and emails.
Corporate communications rely on a variety of integrated approaches, including technology platforms, to which telephone calls and emails contribute. When businesses have more opportunities to communicate, everyone benefits, but how can technology support improved communication?
Technology and Communication: the Checklist
Telephone calls, including conference calling, call forwarding, and voicemail messaging
Mobile phone calls, text messages, and SMS
Collaborative platforms, like Slack and Microsoft Teams
Video conferencing, like Skype for Business
Leveraging Tomorrow’s Technology for Today’s Communication
Technology has transformed how we communicate and has largely impacted how professionals interact. Relationships have evolved, and expectations have only increased with the introduction of new technologies into the workplace. Businesses now rely on connectivity, collaboration, and communication from anywhere, at any time. Given the immediate nature of communication with the increased reliance on technology, there is a sense of urgency felt throughout a team, with the ability to share, express, and resolve situations collectively.
How Has Technology Improved Corporate Communications?
The Internet has enabled a plethora of communications platforms to burst into the workplace, fueling urgency and timeliness in response. Modern businesses need only a blazing-fast Internet connection to access email, online video conferencing tools, and digital calling, and today’s professionals are armed with a smartphone, putting the power of mobile communications in your pockets:
Collaborative platforms – Programs like Slack and Microsoft Teams enable today’s professionals to share information and files in a central location, enabling all team members to communicate and collaborate in a highly-visual environment.
Email messages – Accessible from any desktop or mobile computer, tablet, or smartphone, and can even be transcribed and read aloud to recipients for accessibility purposes, including for persons with disabilities including visual impairments.
Mobile phones and smartphones – Putting the power of a tiny computer in your pocket gives today’s professionals the freedom to communicate from anywhere and removes the ties to a geographical location.
Digital telephone – Using the Internet for telephone calls, costs are drastically reduced, including for long distance calls. Unlike analog communications that relied on good weather and legacy switchboards, modern telephone systems use digital processes sent via broadband transmissions and are far more flexible than traditional predecessors.
Video conferencing – Offering the flexibility for free or low-cost communications in a meeting-like setting, video conferencing “feels” like face-to-face meetings and adds the extra touches to interpersonal communication that drives human nature, like eye contact and body language. So much can get “lost” in the black-and-white text of an email message, and a voicemail message or telephone call only shares tone of voice which can still give miscues.
Today’s Professionals Rely on Technology for Communication
Video conferencing has become a commonplace strategy for meetings, removing the requirement for everyone involved to be in the same location and room, enabling an expansive reach to your business and your global footprint. No longer do sick days have the potential to derail a project because of the loss of one party involved, but traffic congestion, travel, and any numerous other factors have been offset by advancements in technology for communication.
The greatest benefit to businesses who incorporate technology to improve corporate communication is cost: email, online video conferencing, and collaborative platforms are inexpensive options for entire teams to communicate and work together toward shared goals, which is the foundation for the success of any business.